brand expression
There’s so much more to Brand Expression than a logo on a wall and splashes of brand color. Much like how we express ourselves saying a lot about who we are, brand expression speaks volumes about your company. For me, this is the best part of brand strategy, engaging in the creative process to translate your brand core into physical, digital, and service-based interventions.
Infusing Tetra Pak's storied brand history with a modern, future-forward palette while remaining focused on human needs and natural elements
Visuals that clearly illustrate how to translate the brand's clear and powerful pillars into physical environments
"Human" can mean so many things—this page illustrates visual expression from quiet and natural to vibrant, energetic and loud
Identifying the core areas to activate brand expression on Walmart's new HQ campus
Journey maps illustrate how components of brand expression work together to define an overarching brand experience
Exterior to interior, public to private and personal, these activations are a clear representation of how brand expression goes far beyond the company logo