journey mapping
Journey maps are the foundation of a good user experience. We lay out key touchpoints for each of the project personas, identifying digital, physical, and service-based touchpoints that will drive forward a positive user experience.
A comphrensive journey map builds touchpointes around user pain points and experience opportunities and illustrate how each interaction will impact user sentiment
Before diving into a comprehensive map, it's important to define the core components of a user journey
Because journeys are seldom linear, I like to ensure the map illustrates a sort of "choose your own adventure," pushing the thinking to ensure design doesn't assume a linear experience
Visuals are a fantastic way to bring journey maps to life